A football campaign by, and for, the fans.

ROLE GRAPHIC DESIGNER, CAMPAIGN GUIDELINE DESIGN, UI, SOCIAL MEDIA
HERMAN DYAL BRAND LEAD

Celebrate Texas. A simple phrase enticed football fans to join in the Celebration of Texas. The 2019 Texas Football campaign acknowledged that there is more to football than the players. The spirit of the game comes from the fans, the band, the traditions - that’s what makes game day unforgettable.

The biggest competitor of football is a couch, a lonestar, and the comforts of home. This year Texas football brought the life back to the game with the creation of the Hall of Honor, Bevo Blvd, and Longhorn City Limits in order to #CelebrateTexas.

Over 16,000 fans received a specialized ticket renewal packet. What once was mailed in a plain A8 envelope, was redesigned as an oversized brochure containing a keepsake book with inspiring game-day imagery.