A mid-century modern boutique hotel finds her home in Round Rock, Texas.

IDENTITY DESIGN, PRODUCTION, SIGNAGE: Bri Graves, Ray Delgadillo
Creative direction/strategy: herman Dyal, Carla Fraser

Agency: page/dyal

Upon visiting The Ruby Hotel site in early 2016, the owner’s found a partial love letter addressed to a “Dearest Ruby” in a pile of leaves and trash. The only buildings on the site at that time were a home and a few sheds.

The letter was pocketed and, along with some torn pages of a scrapbook found later, eventually formed the brand inspiration for the hotel.

Ruby sparked her share of conversations as she collected her friends, her memories, and well, her collection. The music of Etta James, Sam Cooke, and Chet Baker provided the sound track to the gatherings she curated around the tables she set. In this dabbled spot along Brushy Creek, the delight of mingled surroundings is evidence of a life well-lived. A cozy place Ruby called home.