Modern apartments in a new light.

ROLE IDENTITY DESIGNER, ILLUSTRATOR, PRODUCTION
ERIN WEST IDENTITY DESIGNER
MOLLY DYAL COPY WRITER

At Edison Apartments, eccentricities are welcome. The concept draws inspiration from the mind of the quirky inventor, the daydreamer; while the logo nods to an abstracted lightbulb filament.

The embodiment of light is present in the foil stamped business cards, notebooks, handouts, and welcome cards.

Doodled inventions nest themselves into the pages of the notebook and sketch pads, welcoming future tenants to note their own ideas and details about their future home at the end of the notebook.